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THIS IMMERSIVE BATMAN EXPERIENCE IS RETHINKING HOW YOU SHOP

The nearly $22 million townhouse on West 17th Street in Manhattan’s Chelsea neighborhood may look familiar as the fictional home of Succession’s Roman Roy, but for one week this June, it was standing in as the home of another fictional billionaire—Gotham City’s most famous resident, Bruce Wayne. Within the 11,000-square-foot home, Warner Bros. and Relevance International curated a space with $40 million worth of luxury goods for Batman fans who dream of living like Bruce Wayne.

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Mr. Wayne Invited me to Wayne Enterprises. An Invite Only Gotham City Safe House This is what I saw: