RETAIL REIMAGINED

The Wayne Enterprises Experience is a first-of its-kind, ultra-luxury commerce environment that immerses you in the world of DC’s Bruce Wayne, the billionaire civilian persona of The Batman.

ABOUT US

RELEVANCE INTERNATIONAL

Exclusively curated products—including many limited editions and capsule collections created only for the Wayne Enterprises Experience are inspired by the world of Bruce Wayne, who has access to the best of the best of tech, fashion, automobiles, art, multimedia, watercraft, residences, and much more.

Via this site and live events, we are placing retail at the center of a theatrical experience for the first time—and you can be a part of the Bruce Wayne story via these truly limited editions and collaborations.

You may access the secretive world of Bruce Wayne via BruceWayneX.com anytime. Stay on the lookout for the next invite-only, live theatrical event, to take place in an undisclosed, seven-story Manhattan safehouse owned by Wayne Enterprises, where everything you see—the best of the best of luxury retail—is shoppable.

COLLABORATIVE COMMERCE

Relevance International’s Brand Experience & Partnerships division combines our esteemed network of global luxury partners with our deep and dynamic experience as innovators and brand strategists, transforming brands into commerce leaders with immersive, first-of-its kind concepts.  

IMMERSING AUDIENCES

With partners including Warner Bros. Discovery Global Consumer Products, we license globally recognizable intellectual property to produce one-of-a-kind, theatrical retail experiences that immerse audiences in highly curated, shoppable worlds through the lens of iconic pop cultural characters. 

BESPOKE COLLABORATIONS

We connect luxury brands with high-net-worth consumers by crafting bespoke collaborations thoughtfully designed to generate a series of one-of-a-kind personal connections that elevate and inspire key spheres of influence digitally and experientially. Our esteemed network of collaborators uniquely positions our ability to consistently produce brand firsts across consumer experiences.

BUILDING BRAND ECOSYSTEMS

As the curator of exclusive brand partners, products, and intellectual properties, our multi-disciplinary, luxury-focused retail experience studio combines live and digital storytelling with exclusive, aspirational brands to present an ecosystem of firsts. As seasoned commerce innovators, we produce synergized brand moments that are sharable and shoppable.

FUTURE OF RETAIL

We believe the future of retail is experiential. The Wayne Enterprises Experience was brought to life through a collaboration between Warner Bros. Discovery Global Consumer Products and Relevance International, the luxury brand innovator and curator.

The Wayne Enterprises Experience taps into the power of a collaborative brand ecosystem, working with iconic characters and premier luxury brands, including the exclusive creation of rarified objects that fuel the collector economy.

The experience also builds on Warner Bros. Discovery Global Consumer Products’ Wayne Enterprises label, a sophisticated brand launched in Fall 2022 with consumer luxury products and experiences.