The live event brought luxury consumers into the world of DC’s Bruce Wayne, the billionaire civilian persona of Batman, via a scripted, actor-guided live story that featured all the products in the house. The exclusively curated products—including many limited editions and capsule collections created only for the Wayne Enterprises Experience—are either inspired by...
WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS AND RELEVANCE INTERNATIONAL WRAP THE WORLD’S FIRST SHOPPABLE LUXURY RETAIL THEATER EVENT, WAYNE ENTERPRISES EXPERIENCE
New retail experience charted way for luxury brands to connect with consumers through in-person theatrical retail experience
New York – June 13, 2024 – Warner Bros. Discovery Global Consumer Products (WBDGCP) and Relevance International’s Brand Experience & Partnerships division have wrapped the first ever shoppable luxury retail event: the Wayne Enterprises Experience, a first-of-its-kind, collaborative ultra-luxury brand ecosystem that takes customers through a shoppable, story-driven experience supported by an exclusive digital marketplace that will stay live though the end of 2024. This groundbreaking production curated the top brands in their verticals within digital and theatrical environments inspired by film and pop cultural IP. The live experience debuted with three shows per day from June 3-10 with a story centered on DC’s Bruce Wayne at the McIntosh House of Sound in Manhattan’s Chelsea neighborhood. Consumers can continue to shop the experience and learn more about the Wayne Enterprises Experience at BruceWayneX.com.
The live event brought luxury consumers into the world of DC’s Bruce Wayne, the billionaire civilian persona of Batman, via a scripted, actor-guided live story that featured all the products in the house. The exclusively curated products—including many limited editions and capsule collections created only for the Wayne Enterprises Experience—are either inspired by or would be used by Bruce Wayne, who has access to the best of the best of tech, fashion, automobiles, art, multimedia, real estate, watercraft, residences, and much more.
The experience leveraged iconic IP with products and brands that function as expressions of a beloved character. Items on display—some ranging in price from tens of thousands into the multi millions—represented the highest quality across each product category. Luxury brands and unique technologies, which are still for sale at the digital marketplace, included:
• Automobili Pininfarina B95 and Battista hypercars
• Alpange electric pianos
• McIntosh Labs and Sonus Faber sound systems
• T3mp3st electric exploratory vehicles
• Luxury Portfolio International luxury real estate collection
• Proto Hologram devices
• Eleventy Italian fashion
• Makhno Studio furniture, lamps, and sculptures
• HPC Bikes electric bikes
• Louis XIII cognac
• Re:Set Multisensory Wellness Systems
• Bodyspace movie star trainer packages
• Auto Action Developments’ fully functional Batmobile Tumbler
• Arma Instruments G1 MKII Secure Communicators
• Lans King Brainwave Manifested Sculptures (custom-made to one’s unique brainwaves)
• Ron Donovan shoes and accessories
• Atta Studios glass sculptures
• Scott West natural color diamonds
• Millesima curated wines
• Baxter furniture• Strayer watches
• Becoming wellness experiences
• Storied Collection castle rentals
• Hyperice body recovery technology
• Regenera Longevity high-perfomance regenerative skincare products
• Kross Studio watches and watch rolls
• Uncrate apparel, accessories, and workout equipment
• Sideshow Hot Toys and Paragon FX collectibles
• Abyss High-Performance Headphones
• Thomas James wall clocks
• Ruvan artwork
• Rapport London watch winders
The house also featured cutting edge technologies, such as AI Life’s XOIE.AI Humanoid Robot Ambassador (still available for appearance bookings via the Wayne Enterprises Experience site) and a robot canine from MIT.
The live experience took guests through a luxurious, secret, seven-story Manhattan safehouse owned by Bruce Wayne. Alfred Pennyworth, and Lucius Fox performed a scripted, interactive story that included guest participation to bring the space and the featured products to life—and everything guests saw could be loaded into a digital cart and shopped via the site, owned by Relevance International and powered by Luxlock. All products were curated by Relevance International, which managed the live experience alongside Warner Bros. Discovery. The Wayne Enterprises Experience builds on WBDGCP’s Wayne Enterprises label, a sophisticated brand launched in Fall 2022 with consumer luxury products and experiences.
“The response from our VVIP guests to this first-of-its-kind experience was phenomenal,” said Suzanne Rosnowski, CEO and Founder of Relevance International. “We gave luxury buyers and collectors something they haven’t seen before, but also exposed them to new products they might not have otherwise encountered. Seeing the experience come to life at the safehouse gives a sense of the scale of this brand ecosystem and the many luxury verticals it brings together in surprising and innovative ways. As we continue to drive engagement digitally, we look forward to sharing what’s next soon.”
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels. DC’s creative work entertains audiences of every generation around the world with DC’s stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products,Dhome entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service. Learn more at DC.com.Relevance International is a woman-owned, full-service strategic consulting, communications, marketing, brand-building, experiential, and digital agency offering a global, 360-degree approach from its offices in New York, London, and Los Angeles. Known for international campaigns and partnerships, the agency’s network operates on every continent to take clients’ brand and business goals farther, faster. The firm specializes in transforming brands into market leaders across luxury lifestyle, real estate, tech, hospitality, and design, among others. The firm recently unveiled its Brand
Experience & Partnerships division to focus on live and digital storytelling with an emphasis on building collaborative brand and entertainment ecosystems. Founded by Suzanne Rosnowski,
Relevance International celebrates 12 years of award-winning excellence.
www.relevanceinternational.com | @relevanceinternational
Media Contacts:
Dane Wisher
Relevance International
dane@relevanceinternational.com
Mario-Jose Gonzalez
Warner Bros. Discovery
mario-jose.gonzalez@wbd.com
Clark Bull
Warner Bros. Discovery
clark.bull@dc.com
